Economic Theory of Marketing Control and Business Essay

Economic Theory of Marketing Control and Business - Essay Example It is pointed out that franchising has certain benefits. Firstly, it allows distinctive competency, then quick expansion, uniform operation-standardisation, and lastly, same food experience (Funding Universe, n.d). Admittedly, McDonald’s has adopted franchising as a way of expansion. In this franchising, the parent company sells the right to distribute its products and to use its trade name to smaller businesses around the world. McDonald’s organisational culture is the culture the parental company transmits to its franchisees. The company operates according to four values; quality, service, convenience, and value. Though the company has enforced these basic values into all its franchisees, the franchisees are allowed to incorporate local culture into their marketing and products (McDonalds. Com, 2011) Another point is that the company hires local people for its regional operations so that they become able to make the company a good image in the local community by adopt ing locally accepted working culture, salaries, products and communication. There are two points that deserve attention here; firstly, the company seeks to offer the same product offerings around the world, and secondly, it intends to offer the same food experience for all customers. There are various reasons that prompt the company to go global. They are to gain more brand and shareholder value, to have more sources of income and growth markets, to lessen its dependence on the home market, to leverage the existing corporate technology, supply chains, knowledge and intellectual property, and to find better acceptance in the home country by being global. Thus, as cited in Ghosh et al (n.d), presently, McDonald’s holds 19% of the global fast food market followed by Doctor’s... As the paper discusses  McDonald’s has adopted franchising as a way of expansion. In this franchising, the parent company sells the right to distribute its products and to use its trade name to smaller businesses around the world. McDonald’s organisational culture is the culture the parental company transmits to its franchisees. The company operates according to four values; quality, service, convenience, and value. Though the company has enforced these basic values into all its franchisees, the franchisees are allowed to incorporate local culture into their marketing and products.From this research it is clear that McDonald’s holds 19% of the global fast food market followed by Doctor’s Associates with 10%, and Yum Brands with 9%. Other important players are Wendy’s, Burger King, and Dominos. The remaining market is held by companies which are local in nature. It seems that McDonald’s has adopted two strategies since 2003 to keep up with t he changing international market. The first strategy is to introduce new foods and concepts as opposed to loyalty to traditional foods. As a pat of this strategy, the Premium Chicken Sandwiches and Angus Beef Burger took birth. In addition, there was the addition of premium salads. The second major strategy was to focus on increasing sales at its existing restaurants instead of starting new ones. As a part of it, the company remodelled its many restaurants, increased working hours, and raised the options on menus.

Reflective analysis case studies Essay Example | Topics and Well Written Essays - 2250 words

Reflective analysis case studies - Essay Example On the night in question, as a site manager, I was dealing with admissions and bed allocations. A colleague who was working opposite was the first responder that night. She received a call from the Critical Care Unit (CCU) at 2300 hours; the CCU nurses narrated that a female patient was having ongoing chest pains following the use of the commode; nurses also reported changes in the patient’s ECG reading; the CCU nurses also reported that the patient was given a glyceryl trinitrate (GTN) spray. My colleague and I already met the patient the previous night at the Emergency Medical Care (EMC) unit when she was admitted for shortness of breath (SOB), palpitations, and was having pleural effusions drained. Before we left for the ward, we fast beeped the doctor about the patient. We knew from the patient’s admission that she was 64 years old and had a Coronary Artery Bypass Graft (CABG) and an Aortic Valve Replacement (AVR) surgery 13 days prior to her admission. When we got to the CCU, the patient was extremely anxious and frightened; was very short of breath; was having chest pains; and was speaking in short sentences. The patient was also not sweating. The CCU nurses already put her on 15L Oxygen non-rebreath mask. I immediately made my A to G assessment while my friend helped to calm and reassure the patient. The doctor arrived a few minutes after we did and he saw the patient briefly, auscultated her chest, and went to the nurses’ station to write down his orders on the patient’s chart. I went to the nurses’ station to confer with the doctor about his initial findings and his orders. The doctor ordered Digoxin 500 mcg to be given immediately to the patient; he also ordered an increase in the treatment dose of clexane to 90 mg. He also ordered another 12 lead ECG to be done on the patient in 2 hours time; another dose of Digoxin in 6 hours time; IV